These were lists of users that someone would compile after reaching a certain number of followers.

Because of this difficulty in finding terms with consistent aesthetics and users, 'Follow Forevers' existed. For example, the search term 'pink' could bring up Fairy Kei, Morute, and Pink Parisian. This led to some variation on what appeared in the search bar. From there, communities were centered around who was following who, without an established name that encompassed all the community.įor example, for Pink Parisian, one of the aesthetics on that site, people would tag it #pink, #old-hollywood, #feminine, #romantic, #vintage, #parisian, etc. Of course, there are common terms that appeared, such as kawaii, hipster, and grunge, but the extent was not to the one in the late 2010s-2020s. TikTok has since replaced it as the culturally significant platform.īefore the aesthetic community largely segmented itself off into aesthetic communities, people would 'find' their aesthetic through tags which were based on adjectives and objects that described the photograph itself, rather than an entire community that comes with it. Nowadays, Tumblr remains a popular platform for certain fandoms, pop cultures and alternative subcultures, but it is no longer culturally influential. Several aesthetic or fashion styles, for instance the Pastel Goth, were either pioneered or popularised by Tumblr users.Īfter 2018, the platform declined in mainstream popularity.

It was at its peak of popularity around 2011–2018 during this time, it was highly influential in many forms of internet and popular culture, including aesthetics. Tumblr is a social media platform in the form of blogging. History Popularity and Decline of Tumblr

Goth aesthetic tumblr